USDA with California Raisins, Washington Apples, Potatoes U.S.A, U.S. Grains Council and Harley Davidson cooked up a storm to 20,000 people

U.S. Department of Agriculture (USDA) through its Foreign Agricultural Service (FAS) office in the American Embassy, Kuala Lumpur debut as a Gold Sponsor at the recent 41st Penang Starwalk on September 2, 2018. 20,000 Penangites and walkers alike was treated with premium American products samplings such as California raisins consumer packs, Calfornia raisins muffins, Washington ...
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An Exquisite American Seafood Evening

On Thursday, September 7, 2017, USDA’s overseas export promotion arm for American agricultural products, known as the Foreign Agricultural Service (FAS), held “An Exquisite Evening with American Seafood” at The Oak Room, Bangsar South in Kuala Lumpur, with 52 guests attending. It targeted seafood importers, supermarkets, hotels, restaurants, food service and representatives of U.S. associations ...
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U.S. highbush blueberries make a splash at AEON in Kuala Lumpur

The U.S. Highbush Blueberry Council launched a USA blueberry promotion at AEON Supermarket in Kuala Lumpur to demonstrate the fruit’s versatility.  Celebrity nutritionist Alexandra Prabaharan demonstrated how to make blueberry pancakes and smoothies.  Guests and media sipped blueberry fizzy drinks and were given pastries adorned with blueberries. However, the big story behind U.S. highbush* blueberries ...
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USA Potatoes Promotions in Penang

Demo “Unlock the Frozen Possibilities the Balinese Way” On April 26, 2017, U.S. potato promotions were in full swing in Penang, the food capital of Malaysia.  Indonesian Chef Henry Bloem, President of the Indonesian Chef Association, demonstrated six hot and spicy recipes with a Balinese twist, using the many forms of frozen U.S. potatoes sold ...
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Potatoes USA – Healthy Meals, Happy Families

On April 18, 2017, the U.S. Potato Board, a national potato marketing and research organization that represents more than 2,500 potato growers and handlers in the United States, held a potato promotion supported by the U.S. Department of Agriculture’s Foreign Agricultural Service (FAS) Kuala Lumpur.  The multi-pronged promotion with the theme “Healthy Meals, Happy Families”  ...
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California “Raisin-g” up a storm with Master Chef Baker Audrey Tan

On April 12, 2017, a California Raisins baking seminar was held in Kuala Lumpur, packed with pastry chefs and bakers from the food and beverage industry.  Master Chef Baker Audrey Tan whipped up artisanal breads and pastries using California Raisins and created dough from scratch while sharing special baking tips and techniques using raisins. Such ...
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Borlaug Fellowship in Malaysia, Research that Benefits the Cocoa Industry

Highlight: Read how the USDA Borlaug Fellowship Program supported research to fight devastating disease and insects in the production of Malaysian cocoa. This world renowned program supports collaborative research that impacts food security, agricultural productivity, and economic growth. On March 21, 2017, the U.S. Department of Agriculture’s (USDA) Foreign Agricultural Service (FAS) office at the ...
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Malaysia welcomes 68,100 tons of U.S. #2 Yellow Corn

Malaysia welcomes 68,100 tons of U.S. #2 Yellow Corn.  Chickens will not go hungry.  Neither will chicken lovers.   Following receipt of the first bulk shipment of corn last August after a hiatus of five years since the disastrous U.S. drought of 2011/2012, Malaysia received its second cargo of 68,100 tons for the Malaysian market ...
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Say “cheese,” California cheese that is!

California Cheese Seminar 2016 Berjaya University College of Hospitality Kuala Lumpur, Malaysia  On Tuesday, November 29, 2016, the U.S. Department of Agriculture’s ( USDA ) export promotion arm for U.S. agricultural products known as the Foreign Agricultural Service (FAS), represented and based  in Kuala Lumpur, supported a California cheese seminar in collaboration with the California Milk Advisory Board .  There ...
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U.S. Pork Food Service Seminar

On November 16, 2016, a U.S. pork seminar was held at Sausage and Ribs Shack in Kuala Lumpur to educate food service users of pork about the merits of using delicious, high quality American pork owing to good genetics, quality feed, proper handling, technology and strict U.S. Department of Agriculture (USDA) standards.   Participants sampled pork chop, spare ribs, St. ...
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American Seafood Promotion

On Thursday, September 29, 2016, United States Department of Agriculture ’s overseas export promotion arm for American agricultural products, known as the Foreign Agricultural Service (FAS), held an American Seafood Promotion at Victoria Station Restaurant in Kuala Lumpur, with 52 guests attending. It targeted seafood importers, supermarkets, hotels, restaurants, food service and representatives of U.S. associations that support export market development. Chef Jean-luc Lundy gave a ...
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